IFC Box Office Records broken in New York!

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The Secret of Kells Breaks New York Box Office Record
March 7th, 2010 Tomm Moore's
Oscar nominated, critically-acclaimed The Secret of Kells, has broken the opening weekend box office record at New York's IFC Center. The film, released by GKIDS, propelled the IFC Center to its biggest single day and weekend grosses ever, as well as the best Friday and Saturday in the theater's
history. The Secret of Kells weekend gross of $39,826 was the best screen average of any film in the nation for the weekend of March 5-7.John Vanco, GM of IFC Center said, "With The Secret of Kells selling out all but one of its weekend shows, IFC had its biggest, Friday, Saturday, Sunday in the theater's history. Saturday was our single biggest day ever and we also had our biggest weekend ever. We're thrilled to be able to extend our mission of showcasing the best of independent film by presenting a wonderful picture like Kells, which gloriously proves that kids and parents are just as starved for quality alternatives to Hollywood product as IFC Center's regular audiences are."Eric Beckman, President GKIDS said, "We are just thrilled beyond words at the record-breaking reception New York audiences have given to The Secret of Kells, as well as the love the film has received from NY critics. It has been an amazing ride so far, and we now look forward to expanding our release and giving audiences in other markets an opportunity to experience this amazing film." The film will next open in Boston and Philadelphia on March 19th.The film opened to unanimous praise from NY critics, A.O. Scott from the New York Times called it "Extraordinary!""Critics Pick! Extraordinary! The Secret of Kells discloses strange new vistas that nonetheless seem to have existed since ancient times." - AO Scott, New York Times"A Visual Feast! Unlike anything I have ever seen before!" - Lou Lumenick, New York Post"Rapturous! Stunning! A riot of color!" - Village Voice"Pure Inspiration! One of the most beautiful works of animation ever!" - NY Press"Enchanting!" - Time Out New York"Dazzling! Utterly Charming! A haunting blend of history, fairy tale and pure invention!" - Andrew O'Hehir, SalonMagic, fantasy, and Celtic mythology come together in a riot of color and detail that dazzle the eyes, in this sweeping story about the power of imagination and faith to carry humanity through dark times. Young Brendan lives in the Abbey of Kells, a remote medieval outpost under siege from raiding barbarians. One day a celebrated master illuminator arrives from foreign lands carrying an ancient but unfinished book, brimming with secret wisdom and powers. To help complete the magical book, Brendan has to overcome his deepest fears on a dangerous quest that takes him into the enchanted forest, where mythical creatures hide. It is here that he meets the fairy Aisling, a mysterious young wolf-girl, who helps him along the way. But with the barbarians closing in, will Brendan's determination and artistic vision illuminate the darkness and show that enlightenment is the best fortification against evil? The Secret of Kells is a France/Belgium/Ireland co-production of Les Armateurs, Vivi Film, Cartoon Saloon and France 2 Cinema and features the voices of Brendan Gleeson (Harry Potter, In Bruges), Evan McGuire and Christen Mooney.
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